If you’re looking to take your SEO game to the next level and learn how to use long tail keywords in content, you’ve come to the right place. Today, we’re diving deep into the world of long tail keywords and how they can completely transform your content strategy. I’ve seen countless businesses struggle to gain traction in the search results, and more often than not, it’s because they’re not targeting the right keywords. That’s where long tail keywords come in.
You see, long tail keywords are like the secret weapon of SEO. They’re the highly specific, niche-focused phrases for the search queries that your target audience is looking for. By crafting your content around these keywords, you can attract the most qualified traffic to your site, skyrocket your search engine rankings, and leave your competitors in the dust.
But here’s the thing: finding and integrating long tail keywords into your content takes some finesse. It’s not just about stuffing your pages with every keyword under the sun. It’s about understanding your audience, conducting smart keyword research, and weaving those keywords into your content in a way that both search engines and users will love.
In this ultimate guide, I’m going to walk you through everything you need to know to master long-tail keywords and you will learn how to use long tail keywords in content. We’ll cover why long tail keywords are so powerful, how to find the best ones for your business, and the proven strategies for integrating them into your content for maximum SEO impact. Plus, I’ll be sharing some insider tips and real-world examples along the way to help you put these concepts into practice.
So, whether you’re a small business owner, a content marketer, or an SEO pro, this guide is for you. Get ready to unlock the full potential of long tail keywords and watch your organic traffic and conversions soar. Let’s dive in!
What are Long Tail Keywords?
Long tail keywords are longer, more precise phrases that users type into search engines when looking for specific information. Unlike short-tail generic keywords, long tail keywords usually consist of three or more words and cater to a narrower audience with clear intent. For example, instead of targeting a keyword like “shoes,” a long tail keyword could be “best running shoes for flat feet.”
Why Use Long Tail Keywords in Your Content?
Less Competition and Lower Search Volume
Long tail keywords are often less competitive than short-tail keywords, making it easier to rank higher on search engine results pages (SERPs). This is because fewer websites are targeting these specific phrases, giving you a better chance of capturing your target audience’s attention.
Higher Conversion Rates
Users searching for long tail keywords are typically further along in the buying cycle and have a clearer idea of what they want. By creating content that directly addresses their specific needs, you’re more likely to convert these visitors into customers or subscribers.
Better User Engagement
When your content is tailored to the specific needs of your target audience, they’re more likely to engage with it. This means they’ll spend more time on your site, view more pages, and be more likely to share your content with others, all of which can positively impact your SEO.
How to Find Long-Tail Keywords
Understanding your target audience’s needs and search behaviour is crucial when it comes to identifying the most effective long-tail keywords for your content strategy. Let’s dive deeper into how you can uncover these valuable phrases and create content that resonates with your audience.
Know Your Target Audience
The first step in finding the right long-tail keywords is to ask yourself what your target audience is looking for.
Ask yourself:
- Who are they?
- What are their pain points and challenges?
- What solutions are they seeking?
- What language do they use when discussing their problems?
Example: If you run a website that sells organic skincare products, your target audience might be health-conscious women aged 25-45 who are looking for natural, cruelty-free solutions to combat specific skin concerns like acne or ageing.
Simply type your ideas into Google and you will have a list of ideas that you can now target with the help of a keyword research tool.
Long-Tail Keyword Research
Once you have some seed keywords, the next step is to identify the search volume and competition related to that keyword to understand if you could optimise this keyword or not.
This could be done by three methods
Competitive Analysis Method (Use SEMRUSH)
a) Google your keyword
b) Paste the top ranking URL into a keyword research tool like Ahrefs or Semrush
c)Filter to the top three ranking positions to reveal the most relevant related keywords
d) Export the keywords to a spreadsheet
You now have a bunch of long-tail keywords that are related to your keyword and ranking for the top URL’s
Also Read: What is a Good Keyword Difficulty Score in SEO
Golden Score Method (Use Writerzen)
Type your seed keyword into Writerzen keyword research tool. Filter the keywords with qualifiers like how, what, when, why etc,
You now have a list of Long-tail keywords.
With the right golden score chosen, you can further filter these keywords and add them to a keyword list.
Google Search Console Method (After You Publish)
Use this method to find long-tail keywords to add to existing content on your website. In addition to optimising for a few more keyphrases, you might uncover more topics to include your content.
- Go to the Search Results tab in Google Search Console
- Set the period to last 30 days
- Add a URL filter for a specific page
- Export all keywords to a spreadsheet
- Filter ranking positions to show values less than 20
You now have a list of keywords to target from which you could select the focus keyword using the Writerzen method for the right search volume and golden score.
Also Read: How to Select the Right Golden Score in Writerzen
WriterZen’s recommended Golden Score is between 1 to 1.618
How to Integrate Long-Tail Keywords in Your Content
Now that you have the long-tail keywords and a list of related keywords to incorporate into your content, you can either use them directly or use a tool like Neuronwriter/Frase to find more related keywords to incorporate into your content.
You must now optimise the following elements in your content with the long-tail keywords.
Include your keyword in the title: One of the most important places to include your long tail keyword is in your content’s title. This helps search engines understand what your page is about and can improve your chances of ranking for that specific phrase. For example, if your long tail keyword is “best natural remedies for anxiety,” your title could be “10 Best Natural Remedies for Anxiety That Really Work.”
Include your keyword in the beginning of the content: Including your long tail keyword in the first paragraph of your content can help search engines and readers quickly identify the main topic of your page. This signals to search engines that your content is highly relevant to the target keyword, which can improve your rankings.
Include your keyword in meta titles, URLS and meta descriptions: In addition to your content itself, it’s crucial to include your long tail keyword in your page’s meta title, URL, and meta description. These elements help search engines understand what your page is about and can also entice users to click through to your content from the search results.
Include your keyword naturally throughout the content: While it’s important to include your long tail keyword in your content, it’s equally important to do so naturally. Stuffing your keyword unnecessarily can actually hurt your SEO and turn off readers. Instead, use your keyword and its variations in a way that flows naturally with your content.
Include the related keywords in subheadings : In addition to your main long tail keyword, consider including related keywords in your H2 and H3 subheadings. This helps create a clear structure for your content and signals to search engines that your page covers the topic in-depth. For example, if your main keyword is “best natural remedies for anxiety,” a related subheading could be “How to Use Essential Oils for Anxiety Relief.”
Tracking Long-Tail Search Rankings
It is not just sufficient to use long-tail keywords in your content.
Tracking keyword rankings is an important aspect of any content strategy that involves long-tail keywords. It helps determine how well your content is performing in search engine results pages (SERPs) for specific keywords. Here’s a concise breakdown of what tracking keyword rankings entails:
- Choose a reliable SEO tool: Select a tool that provides accurate and up-to-date keyword tracking data. Popular options include SEMrush, Moz, or Ahrefs.
- Select target keywords: Determine the long-tail keywords you want to monitor. These should be relevant to your content and aligned with your audience’s search intent.
- Monitor positions: Track the positions of your target keywords in search engine results over time. Regularly check how they rank and note any changes, improvements, or declines.
- Analyse trends: Look for patterns or trends in your keyword rankings. Identify if certain keywords consistently improve or decline in position, and adjust your content strategy accordingly.
- Competitive analysis: Compare your keyword rankings with those of your competitors. Analysing their rankings can help you identify areas for improvement and uncover new keyword opportunities.
- Identify SEO successes and challenges: By tracking keyword rankings, you can determine which keywords are performing well, driving organic traffic, and generating conversions. This insight can guide your future content creation and optimization efforts.
- Make data-driven decisions: Use the data collected from keyword tracking to refine and enhance your content strategy.
Related: Best White Label SEO Reporting Tools for Agencies
Adjust your targeting, optimise underperforming pages, or shift focus to capitalise on successful keyword rankings.
Remember, in a seo strategy, long-tail keyword rankings is an ongoing process. Regularly monitor how your content is performing for each keyword, adapt your strategy as needed, and strive for continuous improvement in search engine visibility.
How to Use Long Tail Keywords in Content
In this comprehensive guide, we’ve explored the power of long tail keywords and how they can elevate your content strategy and SEO results. To recap:
Long tail keywords are longer, more specific phrases that cater to a narrower audience with clear intent. They offer several advantages, including less competition, higher conversion rates, and better user engagement. By targeting these niche-focused keywords, you can attract highly qualified traffic and improve your search engine rankings.
To find the right long tail keywords for your content, it’s essential to understand your target audience’s needs, pain points, and the language they use when searching for solutions. Conducting keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs can help you uncover valuable long tail keyword opportunities.
Once you’ve identified your target keywords, integrate them strategically into your content. Include your primary long tail keyword in your title, the beginning of your content, meta titles, URLs, and meta descriptions. Use related keywords in your subheadings to create a clear structure and signal to search engines that your page covers the topic in-depth. Remember to use your keywords naturally throughout your content to avoid keyword stuffing.
After publishing your optimised content, track your keyword rankings using reliable SEO tools. Monitor your positions, analyse trends, and conduct competitive analysis to identify areas for improvement and make data-driven decisions to refine your content strategy.
By implementing these best practices and consistently creating valuable, keyword-rich content, you can harness the power of long tail keywords to drive targeted organic traffic, improve your search engine visibility, and ultimately achieve your SEO goals. Start optimising your content today and watch your rankings soar!
Also Read: How SEO Reseller helps Companies with Technical SEO Service: Best Practices