Best White Label SEO Reporting Tools for Agencies

What is a White Label SEO Report?

White label SEO is essentially offering additional services to digital marketing clients without maintaining an in-house SEO team. You actually outsource the client SEO work but sell the services under your own brand.

This is an incredible way to expand your services offered without doing the work yourself. A white label SEO report is an essential component of a white label SEO service as it summarises the SEO work done to your client.

White label SEO reports offer marketing agencies a sleek, professional method to showcase client progress and the outcomes of SEO campaigns. These reports enhance client trust and satisfaction, elevating your agency’s reputation.

In this article, we will examine the best white label SEO reporting tools for agencies as well as examine the components of a perfect white label report.

What are the Benefits of a White Label Report?

White label reporting offers several benefits for businesses and service providers. Here are some key advantages:

Branding consistency: White label reporting allows you to present reports and analytics under your own brand name and logo, ensuring a consistent brand experience for your clients.

Professional appearance: By using white label solutions, you can deliver professionally designed reports and dashboards to your clients without investing in extensive design resources.

Time and cost savings: Developing your own reporting tools from scratch can be time-consuming and expensive. White label reporting saves you development time and costs by providing pre-built, customizable solutions.

Enhanced credibility: Providing high-quality, branded reports can enhance your credibility and demonstrate your expertise in your industry, helping you attract and retain clients.

Scalability: White label reporting solutions are designed to scale with your business, allowing you to accommodate a growing client base without significant additional investments.

How to Create an Excellent White-Label SEO Report

When it comes to creating an excellent white-label SEO report, there are several key elements you should include to provide your clients with a comprehensive overview of their campaign performance. Let’s dive into each of these elements in more detail.

Executive Summary Report

Create an engaging overview section. Remind your clients of the primary SEO objectives you’ve set together, and discuss the key activities you’ve performed since the last reporting period. Don’t forget to list out action items and next steps, so your clients have a clear understanding of what’s coming up in the future.

Rank Tracking Report

An essential component of your white-label SEO report is a thorough examination of your client’s keyword rankings. Provide a comprehensive view of how their website is ranking across all target keywords, including both branded and generic terms.

Include data on keyword search volumes, individual keyword rankings (and how they’ve changed since the last report), and average ranking positions. Don’t forget to break things down between mobile and desktop rankings, as this can provide valuable insights into how users are accessing your client’s site.

Website Audit Report

Technical SEO is another area that deserves attention in your report. Give your clients an overview of their website’s overall health, and highlight any high-priority technical issues that need to be addressed. Be sure to cover key metrics like Core Web Vitals (including page speed), crawl errors, indexed pages, and mobile-friendliness. By staying on top of these technical factors, you can ensure that your client’s website is optimised for both search engines and users alike.

Content Marketing Report

The content marketing report should include details of the content pieces generated over the month along with their links and other information. Also make sure to include details related to link building activities in this report.

This should include information on the number of backlinks gained and lost, referring domains and their authority, link attributes (follow/nofollow), and top anchor text. If you’ve disavowed any potentially harmful links since the last report, be sure to mention that as well. By providing a comprehensive backlink analysis, you can help your clients understand the strength of their website’s link profile and identify areas for improvement.

GSC Audit Report

To create a truly excellent white-label SEO report, it’s important to fetch data from a variety of sources, including analytics platforms like Google Analytics and Search Console, as well as any other native or third-party tools you use to track keywords, backlinks, and technical website performance.

The GSC audit report uses Google search Console to generate this report and can be used to check if the crawl budget is wasted, the reasons for the pages not being indexed or slow pages etc. This report can also be used to find additional keywords to optimise your blogs based on the keywords that are already ranking.

Once you have all this data, be sure to organise it in a clean format that makes it easy for your clients to understand their campaign performance at a glance. Consistency is key here – by maintaining a consistent reporting structure from one report to the next, you’ll make it easy for your clients to track their progress over time.

By including all of these essential elements and presenting the data in a clear, concise manner, you can create white-label SEO reports that truly showcase the value of your services. Not only will this help you build trust and credibility with your clients, but it will also provide valuable insights to guide your ongoing optimization efforts and ensure the success of your SEO campaigns.

Best White Label SEO Reporting Tools For Agencies

SERanking

If you’re running an agency and looking for a powerful white label SEO platform to streamline your projects and impress your clients, SE Ranking is definitely worth checking out. This all-in-one SEO toolkit has everything you need to manage your clients’ SEO campaigns from start to finish, all under your own brand.

One of the biggest advantages of using SE Ranking for white label projects is the ability to customize the platform to match your agency’s branding. You can add your own logo, colors, and domain name to create a seamless client experience that reinforces your brand. This white label feature helps build trust and credibility with your clients, making it seem like they’re using a tool built just for them.

Another great thing about SE Ranking for agencies is the guest seats feature. You can give your clients access to specific tools and reports without having to share your master account. This lets you collaborate closely with your clients and keep them in the loop on their SEO progress, while still maintaining control over the project.

SE Ranking’s automated reporting is also a game-changer for white label projects. You can create professional-looking reports that showcase the value of your SEO services, complete with your agency’s branding. These reports pull in data from the platform’s various tools, so you can give your clients a comprehensive overview of their SEO performance without spending hours putting together reports manually.

Of course, all of these white label features are backed by SE Ranking’s powerful SEO toolkit. From keyword research and rank tracking to website audits and backlink analysis, you’ll have all the tools you need to optimise your clients’ sites and drive results. And with SE Ranking’s unique data and advanced algorithms, you can trust that you’re working with accurate, up-to-date information.

Overall, SE Ranking is an excellent choice for agencies looking for a white label SEO platform. With its comprehensive toolkit, customizable branding, client collaboration features, and lead generation tools, it has everything you need to streamline your SEO projects and grow your business.

SEOptimer

SEOptimer offers white label SEO reports and an embeddable audit tool for agencies looking to win more customers and generate more leads.

Key features include:

•White label PDF reports – Create professional, branded SEO audit reports in PDF format. Upload your own logo and colours, customise text, and choose which checks to include. Reports are available in 15 languages.

•Report customization – Customise every aspect of the reports including colours, fonts, intro text, and checks/sections to include or exclude.

•Embed audit tool on your site – Embed a customizable lead gen audit tool directly on your agency’s website. Capture prospect details and have leads sent straight to your inbox or integrated with your other systems.

•Custom domains – Serve the white label reports and embed tool from your own domain name for a fully branded experience.

•Competitor comparison – Add competitors to reports to compare a prospect’s site head-to-head.

•Target keywords – Specify target keywords to evaluate a site’s optimization for.

•Scheduled reports – Set up automated reports to be generated and emailed on a recurring basis.

The white label solution is ideal for digital agencies, web designers, and SEO experts who want to deliver value to clients and use professional reports to drive more sales.

The embed audit tool helps agencies generate leads by engaging prospects directly on their website with an interactive audit. Agencies can customise the embed’s design, text, and lead capture settings. A 14-day free trial is also available to test out the features.

Whatagraph

Whatagraph is a comprehensive marketing data platform that offers white label SEO reporting for digital marketing agencies. Their solution allows agencies to create fully customised and personalised SEO reports for their clients.

Key features of Whatagraph’s white label SEO reports include:

•Full report customization – Agencies can change the overall look and feel of the reports to match their own or their clients’ branding. This includes modifying colors, logos, formulas, widgets, and more.

•Custom domains – Reports can be hosted on the agency’s own white label domain, so they appear to be served directly from the agency’s website rather than a third-party tool.

•Automated reporting – Reports can be scheduled and sent to clients automatically on a weekly, monthly or quarterly basis. This saves agencies significant time on recurring client reporting.

•Integrations with popular SEO tools – Whatagraph connects with Google Analytics, Google Search Console, SEMrush, Ahrefs and more to pull in all the relevant SEO data.

•Pre-built report templates – Agencies can utilise ready-made templates for SEO audits, web traffic reports, backlink reports, and more to get up and running quickly. Templates can then be customised as needed.

The white label features allow agencies to reinforce their own brand with clients instead of showcasing a third-party reporting tool. The full customization options also enable agencies to tailor reports to each client’s unique needs and KPIs.

DashThis

DashThis is an all-in-one automated reporting platform that enables agencies and marketers to create comprehensive white label SEO reports for their clients

Key aspects of DashThis’ white label SEO reporting include:

•Fully customizable dashboards – Agencies can tailor the look and feel of the reports to their own or their clients’ branding, including custom color schemes, logos, fonts and layouts.

•Custom domain – The default DashThis URL can be replaced with the agency’s own branded domain like reports.yourcompany.com for a fully white labeled experience.

•Complete white labeling – All DashThis branding can be removed and replaced with the agency’s own logo. Reports can even be sent from the agency’s own custom email address.

•Integration with popular SEO tools – DashThis connects with Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz and more to import all the key SEO metrics into one place.

•Inclusion of key SEO KPIs – Reports can showcase website analytics like traffic sources and bounce rates, keyword rankings, backlink analysis, and other vital SEO data points.

•Automated report generation – Reports can be set up once and automatically updated and sent to clients on a recurring basis, saving agencies significant time.

DashThis aims to simplify the client reporting process for agencies by combining the data from all their SEO tools into one streamlined, visually engaging report. The platform’s full customization and white labelling capabilities help agencies impress their clients with polished, professional reports that keep their brand front and centre.

Why Should You Hire an Experienced SEO Agency for White Label SEO Reporting?

There are several compelling reasons to hire an experienced SEO agency for white label SEO reporting

Expertise and knowledge: An established SEO agency will have deep expertise in search engine optimization and stay up-to-date on the latest industry trends, algorithms, and best practices. They can provide valuable insights and recommendations in the reports to help improve the client’s SEO performance.

Time and resource savings: Creating comprehensive, professional-quality SEO reports can be time-consuming, especially for agencies that manage multiple clients. Outsourcing this task to a dedicated white label provider frees up the agency’s time and resources to focus on their core competencies and revenue-generating activities.

Consistency and reliability: An experienced white label SEO agency will have streamlined processes in place to ensure reports are accurate, insightful, and delivered to clients consistently and on time. This reliability reflects well on the agency’s brand and helps strengthen client relationships.

Customization and branding: Top white label SEO agencies offer fully customizable reports that can be tailored to the agency’s or client’s unique branding, from logos and colour schemes to custom metrics and commentary. This allows agencies to present a cohesive, professional image to clients.

Access to premium tools and platforms: Leading white label providers invest in best-in-class SEO reporting tools and platforms that may be cost-prohibitive for individual agencies. By partnering with them, agencies can leverage these enterprise-grade resources to enhance their reporting capabilities.

Scalability: As an agency grows and takes on more clients, a white label partnership makes it easy to scale SEO reporting without adding headcount or investing in expensive infrastructure. The white label team can adapt to increasing volume and ensure all clients receive the same high level of reporting.

At Whitelabel SEO.digital , we provide completely customised white label SEO reports.