How to Increase Traffic on Website through SEO – 10 Best Ways to Drive Traffic to your Website

SEO might be the most crucial marketing strategy for a small business. It attracts potential customers and broadens your reach by connecting you with an interested online audience. If you haven’t invested in SEO yet, you’re not only lagging behind but also missing out on numerous opportunities to convert more customers. Learning how to increase traffic on website through SEO is essential for boosting your online presence and attracting more visitors.

Here are some SEO Statistics that you just can’t miss:

• 68% of online experiences begin with a search engine.
• SEO drives 1,000%+ more traffic than organic social media.
• SEO leads have a 14.6% close rate.
• 70% of online marketers state SEO is better than PPC when it comes to sales

Consumers often rely on search engines to make purchasing decisions or locate businesses that meet their needs. It’s crucial for your business to appear on the first page of Google—or ideally, among the top three organic search results.

What is SEO Traffic?

SEO traffic refers to the number of visitors who arrive at your website through organic search results.

These organic search results are the web pages that show up on search engines like Google without being paid advertisements.

How Does SEO Drive Traffic to Your Website?

 SEO enhances your website’s traffic by making your content more accessible and understandable to search engines, which helps determine its ranking in search results. By optimizing your site, you can improve its visibility and ensure it appears in searches relevant to your target audience.

A more SEO-friendly website can achieve higher rankings on search engine results pages (SERPs).

Higher rankings lead to increased clicks and visits from organic searches. However, the value of SEO traffic extends beyond just rankings and clicks.

What are the Benefits of SEO to Increase Traffic?

SEO traffic offers several key advantages:

1. Cost-effective: Unlike pay-per-click marketing (PPC), SEO traffic is free, requiring only the creation of high-quality content and effective site optimization.
2. Targeted audience: Search Engine Optimization attracts website visitors actively seeking the products, services, or solutions your business provides, enhancing the likelihood of conversion.
3. Long-term viability: A robust SEO strategy enables you to maintain and enhance your rankings over time, ensuring a consistent flow of traffic without ongoing ad expenditures.
4. Measurable results: Organic traffic from SEO can be closely monitored and analyzed using SEO tools such as Google Analytics, Google Search Console, and SEMrush.

Ways to Increase Website Traffic

1. Target the Right Keywords

 Keyword research should typically be the initial phase of both your SEO and content strategies. The primary questions to address through keyword research are: “What is my clients’ target audience searching for on Google?” and “What is the purpose behind their searches?”

Identifying the specific keywords and queries used by your audience, along with understanding the intent behind those keywords, is essential to drive traffic to your site.

A practical method to discover what queries people are using is to input the keyword into Google and examine the suggestions.

For instance, if you want to target digital marketers, typing “digital marketing” will reveal popular search queries used by this group.

After this, there are four main components that you should report to your clients:

Search volume: What is the monthly search frequency for this keyword?

Keyword difficulty: What is the level of competition to achieve a first-page ranking on Google for this keyword?

Rankings: How do their keywords compare to those of their competitors in the search engine results pages (SERPs)?

Organic traffic: How much search traffic is being generated organically through their SEO strategies?

Quick Tip: If you’re looking to learn how to increase traffic on website through SEO, consider using long-tail keywords to capture more specific search queries. For example, if your client is new to the market, your agency should typically focus on long-tail keywords that have a reasonable search volume and low competition.

Research the search volume within your client’s niche to gain insights into their target goals. As their domain authority grows, they can opt for more competitive keywords with higher search volumes to increase traffic.

2. Mastering Search Intent

Understanding and meeting search engine intent is essential to increasing traffic to your website. Search engines are more likely to rank your content higher in search results when it aligns with users’ search terms. This alignment helps to make your website shows up in searches pertinent to your target market, increasing its visibility.

A website can rank higher on search engine results pages (SERPs) if it effectively addresses search intent. Understanding how to increase traffic on website through SEO can help you attract a more targeted and engaged audience.

Increased clicks and visits from organic searches are closely associated with higher ranks. However, satisfying user needs and expectations is more important than rankings and clicks when it comes to SEO traffic.

 3. Optimize and Create Content with Right Keywords

To generate traffic, a powerful strategy involves crafting compelling, top-notch content that addresses specific queries or solves problems effectively. This approach not only enhances your website’s credibility but also establishes your business as an industry leader.

By creating original, engaging, and informative website content, you can boost up your SEO efforts. Increased optimization leads to higher rankings on SERPs and encourages repeat visits from users who value the content on your site. 

When developing content, ensure it is clear and navigable. Utilizing subheadings, for instance, aids readers in locating desired information swiftly and effortlessly. If you’re wondering how to increase traffic on website through SEO, start by optimizing your content with relevant keywords.

Did you know?

60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads.

4. Earn Quality Backlinks

An essential part of learning how to increase traffic on website through SEO involves building quality backlinks from reputable sites. Backlinks are links to your website from another website, and they play a crucial role in Google’s ranking algorithms. Quality backlinks indicate to search engines that your content is valuable, relevant, and trustworthy.

One effective way to enhance your SEO traffic is by acquiring high-quality backlinks from authoritative and relevant websites that are well-regarded in your industry.

A proven method to achieve this is by developing linkable assets—content pieces such as guides, case studies, infographics, videos, or podcasts that are exceptionally useful, informative, or engaging. These assets naturally attract links from other sites seeking to share valuable resources.

Here’s the key to a robust backlink strategy:

1. Quality over Quantity: One link from a reputable industry website is far more valuable than numerous links from low-quality sites.
2. Relevance Matters: Target backlinks from sites within your client’s niche. For example, a link from a gardening blog won’t be very beneficial for a plumbing company.
3. Guest Posting: This proven method involves providing high-quality articles to established websites in your client’s industry in exchange for a backlink, enhancing both authority and web traffic.
4. Broken Link Building: Identify relevant websites with broken links (links that lead to 404 errors) and offer your client’s content as a replacement.
5. Press & Media Coverage: Securing mentions or features of your client in online publications can yield high-authority backlinks.
6. Internal Linking: Strategically linking related pages within your client’s website improves user navigation and can subtly boost the authority of certain pages.

Here’s how it works:

An article ranking on the first page of Google has stronger link authority and relevance signals compared to an article on the second page. By linking the high-ranking article to the lower-ranking one, you can share the link authority and relevance, helping the lower-ranked article move up to the first page.

5. Leverage On-page SEO Strategies

On-page SEO involves optimizing individual elements of your webpages to enhance rankings and boost traffic to your site. It ensures that search engines accurately interpret your content and connect it with relevant search queries, potentially boosting your rankings for target keywords and increasing organic traffic.

Suggested Reads: 7 Reasons Why Keyword Research Is Important For Your Coaching Business

To learn how to increase traffic on website through SEO, you need to optimize your meta titles and descriptions for better click-through rates. Here are some quick tips to enhance your on-page SEO:

1. Focus on target keywords: Incorporate your target keyword(s) naturally into your title tag, meta description, URL, headings, and body text. Avoid excessive use and include variations as appropriate.
2. Enhance page speed: Page speed impacts both SEO and user experience. Improve it by implementing caching solutions, using a content delivery network (CDN), and minimizing code. A comprehensive guide on how to increase traffic on website through SEO will always talk about improving your site’s user experience.
3. Optimize images: Use descriptive file names, alt tags, and captions for images. Compress them to improve page loading times without compromising quality.

6. Get More Traffic by Optimizing your Technical SEO

 By focusing on how to increase traffic on website through SEO, you can achieve higher visibility and more organic traffic. Technical SEO involves optimizing your website to enhance its visibility and usability for search engines. This practice focuses on ensuring that your site is easily discoverable, comprehensible, and indexable.

By prioritizing technical SEO, you can improve your site’s crawlability, indexing speed, security, and performance. This approach helps mitigate potential errors, penalties, and usability issues that could adversely affect both SEO rankings and user experience.

Key technical SEO strategies include optimizing site speed, ensuring mobile compatibility, and conducting regular audits to detect crawl errors, broken links, and duplicate content.

To initiate these improvements, utilize tools like the Site Audit tool to thoroughly assess your website’s performance and identify areas for enhancement and drive more traffic using SEO.

7. Create Content that Ranks

Content and SEO are inseparable partners, akin to eggs and bacon — essential components that complement each other perfectly. Why? Because Google’s algorithm highly values fresh, updated content. Here’s how you can leverage content to excel in SEO:

One effective strategy for how to increase traffic on website through SEO is to regularly update your blog with fresh, relevant content. Establish and maintain a blog. A company blog stands as the primary method to consistently generate new content infused with both short- and long-tail keywords. The more content you produce, the broader your keyword reach becomes, attracting new potential customers to your site. I’ve witnessed businesses increase their traffic by over 1,000% in just 18 months through regular blog updates.

Expand your landing pages: Identify and develop at least 5 to 10 landing pages that align with your business objectives and integrate them into your site navigation. These pages should detail services or address specific inquiries. Look beyond traditional pages like About Us and Contact — consider how you can optimize thorough, content-rich, multimedia-enhanced pages with your targeted keywords.

Utilize testimonials and case studies: Collecting client reviews and crafting testimonials and case studies are effective ways to naturally incorporate keywords into your site. Additionally, these features highlight your exemplary customer service and illustrate to potential clients why they should choose your business. To understand how to increase traffic on website through SEO, focus on creating high-quality, informative content that engages your audience.

8. Optimize Social Signals to Generate Traffic

Social signals do not directly impact your client’s website ranking, but they can indirectly create positive effects that lead to increased search traffic by enhancing their brand’s online presence across various platforms.

Here’s how a robust social presence benefits your clients:

1. Enhanced Visibility = Higher Click Potential: Regular exposure of your client’s brand across multiple social platforms raises awareness, even among users who do not follow them directly. When these users later search for related topics, they are more likely to recognize your client’s brand name and click on their content.
2. Trustworthiness Signal: A strong presence on social media acts like a popularity indicator. When Google observes significant engagement on your client’s social profiles, it interprets them as a reputable and active business.
3. Backlink Opportunities: Some social platforms allow for links in profiles, posts, or comments. While these links may not be top tier, they contribute to a diverse backlink profile, which is beneficial for SEO.
4. Driving Traffic: Social media posts can drive valuable referral traffic to your client’s website, even if they do not generate direct backlinks. This increased traffic improves overall engagement metrics, indirectly influencing SEO performance.
5. Content Amplification: A well-crafted social media post can amplify the reach of your client’s blog posts and other content, increasing the likelihood of gaining valuable backlinks and expanding their audience.

Suggested Reads: Is Long Form Content Dying in the Age of Shorts?

Knowing how to increase traffic on website through SEO can make a significant difference in your digital marketing efforts. In summary, while social signals themselves do not directly impact search engine rankings, a strong social media presence can significantly benefit SEO efforts through increased visibility, trust signals, backlink opportunities, traffic generation, and content amplification.

9. Reviews and Reputation

In today’s digital age, where people rely on the internet for everything from hailing a cab to finding a new dentist, online opinions about your clients hold significant importance. This digital word-of-mouth can greatly impact their search engine optimization (SEO) success. Here’s how reviews and reputation play a role in their SEO performance and other aspects of your site:

1. Local SEO Advantage: Positive reviews on Google Maps can boost your client’s visibility in local search results (the map pack that often appears at the top). Strive for a combination of high star ratings and recent reviews.
2. Trust Signals: Search engines aim to provide users with the best possible results. Numerous positive reviews on platforms like Yelp or industry-specific review sites indicate that your client is a reliable and trustworthy business.
3. Increased Click-Through Rate: When users search for services, they often choose listings with higher ratings. For example, between a plumber with 5-star reviews and one with only 2 stars, users are more likely to click on the higher-rated option. Star ratings in search results can significantly influence decisions.
4. Content from Reviews: Customer testimonials or case studies can be transformed into valuable content for your client’s website, showcasing their expertise and building trust.
5. Beyond Google: People use recommendations across various platforms. Actively managing your client’s online reputation involves addressing negative reviews and responding to social media comments, ensuring potential customers have a positive perception of them.

10. Optimize For Future Snippets

If you’re not focusing on featured snippets, you’re missing out significantly. Securing featured snippets (position zero on Google SERPs) can boost your website traffic by 30% and is one of the best SEO strategies to help drive traffic. In addition to increased web traffic, ranking for featured snippets enhances your brand authority and click-through rates.

A featured snippet is a highlighted content excerpt at the top of Google SERPs that gives searchers a quick answer to their query. It can include text or video content.

The key to how to increase traffic on website through SEO lies in consistent monitoring and adjusting of your strategies based on analytics.

Key Points to remember:

Use questions in your article: According to a study by SEMRush, 29% of search queries that trigger featured snippets are question-based. These queries typically start with words like do, can, or why.

Date your content: Google often selects the most up-to-date content for featured snippets, and it relies on the publish date to determine how recent an article is.

Keep your content current: Google favors newer articles, and the same study found that 70% of featured snippets come from content published within the last three years.

Remember that featured snippets can appear in four formats: listicle, table, video, or paragraph. When writing your content, naturally incorporate these formats. SEMrush suggests keeping each text snippet to 40-50 words and making it as concise as possible. Mastering the techniques of how to increase traffic on website through SEO can significantly improve your search engine rankings.

How to Increase Traffic on Website through SEO FAQs